A Marketing Partner for

Small Businesses

Local Businesses

Coffee Roasters

Flower Shops

Dreamers

Small Businesses

Strategic Marketing for Small Businesses

Whether it's the café with orange ricotta pancakes and mixed berry chutney, the local gift shop that's a trove of one-of-a-kind treasures, or the trusted car repair shop around the corner, small businesses are the heartbeat of our communities. They are places where memories are made, relationships are built, and everyday moments become that much more special. But becoming the go-to in your neighborhood rarely happens by chance. That's where partnering with a full-service marketing expert who immerses herself in your business and is committed to seeing your marketing strategy perform can make all the difference.

Meet adelaide

Services & Offerings

Creative

From captivating visual imagery to custom blogs, creative mediums are a powerful way to share your brand story and develop an engaged audience.

  • Brand Photography
  • Product Photography
  • Email Marketing Design
  • Front-End Web Design
  • SEO Blog Writing
  • Social Media Assets
  • Marketing Collateral
  • Social Media Strategy
  • Content Calendar Creation

Paid Media

Have an upcoming event you're looking to promote? Eager to reach new customers and drive more in-store traffic? Simply curious what digital advertising could look like for your business? Don't hesitate to reach out!

  • Strategy & Planning
  • End-to-End Campaign Management
  • Campaign Audits & Hygiene Checks
  • Search Keyword Planning
  • Paid Social - Instagram, Facebook, TikTok, Pinterest, YouTube, and more!
  • Paid Search & Display - Google/Google Display Network, Bing/Microsoft Advertising Network
  • Audience Research & Target Audience Development
  • A/B Testing & Lift Studies
  • Data Analysis & Performance Reporting

Consulting

Tailored to your business's evolving marketing needs. This might include dedicated time to brainstorm how to improve your existing marketing strategy or a 1:1 training on how to launch a Facebook campaign. You name it, we'll connect on it!

Recent Projects

Microsoft Native Ads Outperforms Paid Social

An emerging startup exceeded performance goals and unlocked significant cost efficiencies by taking my recommendation to expand their media buy beyond paid social and test Microsoft Native Ads.

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A/B TikTok Smart+ Against BAU Set-Up

With early adoption of TikTok Smart+, I helped a consumer brand tap into incremental cost efficiencies, improving their return on ad spend and freeing up budget for additional initiatives.

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Organic Social Revamp Accelerates Growth

Approaching organic social with fresh perspective, a locally-owned flower shop elevated its visibility in the community, achieving measurable growth in top-of-mind brand consideration.

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Brewing Stronger SEO Rankings with a Specialty Coffee Roaster

I partnered with a specialty coffee roaster to boost organic website traffic and top of page rankings with a series of blogs.

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Leveraging all these and more!