An emerging startup exceeded performance goals and unlocked significant cost efficiencies by taking my recommendation to expand their media buy beyond paid social and test Microsoft Native Ads.
With early adoption of TikTok Smart+, I helped a consumer brand tap into incremental cost efficiencies, improving their return on ad spend (ROAS) and freeing up budget for additional initiatives.
A locally-owned flower shop elevated its visibility in the community and strengthened top-of-mind consideration by refreshing their approach to social media on Instagram and Facebook.
From brew guides to producer spotlights, I worked on a series of SEO-optimized blogs for a specialty coffee shop and roaster looking to improve organic search traffic and top of page rankings.
