An emerging startup exceeded performance goals and unlocked significant cost efficiencies by taking my recommendation to expand their media buy beyond paid social and test Microsoft Native Ads.
Read MoreWith early adoption of TikTok Smart+, I helped a consumer brand tap into incremental cost efficiencies, improving their return on ad spend (ROAS) and freeing up budget for additional initiatives.
Approaching organic social with creativity, consistency and strategy, a locally-owned flower shop elevated its visibility in the community, achieving measurable growth in top-of-mind brand consideration.
Read MoreFrom brew guides to producer spotlights, I worked on a series of SEO-optimized blogs for a specialty coffee shop and roaster looking to improve organic search traffic and top of page rankings.
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