Summary

A specialty coffee roaster wanted to improve their SEO.

SEO stands for Search Engine Optimization, and it plays an important role in improving organic search rankings and funneling organic site traffic to your website. While there are many ways to improve SEO, one opportunity is with blog writing. Blog writing for SEO includes the written copy along with leveraging additional levers like applying interlinks and using target keyword repetition.

For this particular project, we developed a blog series on brewing methods. The series included six blogs, each highlighting a unique brew method. In addition, each blog was accompanied with an embedded YouTube tutorial and an internal link to shop brewing equipment.

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