A locally-owned flower shop had a goal of elevating its visibility in the community and building brand consideration by revamping their social media on Instagram and Facebook.
To meet this goal, I conducted a social media audit and proposed a refreshed approach to social. The two biggest opportunities I noticed were the opportunity to show up more regularly on the platform and to conduct more in-platform engagement. I recommended full-service social media management which included capturing stunning brand photography, developing a content library, creating a cohesive content calendar, consistent posting across Feed, Story and Reel placements, and in-platform community engagement.
Within 3 months...
Within 6 months...
By hitting the reset button, this client was able to heighten its visibility in their local community and build top-of-mind consideration. An effective social media strategy doesn't just look good, it delivers results that ladder up to bigger business goals.
Does working with a marketing partner who brings fresh ideas, has proven experience and a passion for seeing your business thrive sound like something you're missing? I would love the opportunity to connect!
Send me an email at hello@byadelaide.com or fill out the form to get in touch. I'll circle back with you soon!